JOVANNA NATHALIE CERVANTES GUZMÁN

Semblanza académica

She has a master’s degree in Marketing Management and a Ph.D. in Management Sciences from the University of Guadalajara. She is a professor at the University of Guadalajara (CUCEA). She participated in programs of entrepreneurship from Boston University and Arizona State University and QUT.  

 

As a woman entrepreneur, Nathalie is the CEO and co-founder of the brand "Atellier Organic". Also, she founded "EVA ACADEMY" which focuses on helping women become entrepreneurs in vulnerable sectors, with the support of grants from the US Department, IREX, and Arizona State University. With Atellier Organic she was a finalist in the category of Creative Industries in 'TIC Jalisco 2021" by Young Americas Business Trust (YBAT) and the Organization of American States (OAS). She won the 'Women and Business Contest '' at the Pacific Trade Show 2019 in Toronto. She was selected as a fellow in the program "Young Leaders of the Americas Initiative 2020-2021" by the USA Department and IREX which select emerging entrepreneurs and social entrepreneurs with the greatest potential in Latin America, the Caribbean, and Canada. Invited by "Young Americas Business Trust (YBAT) and Organization of American States (OEA) to IX Summit of the Americas as entrepreneurship delegate.  

 

As an academic, she was selected to participate as an entrepreneurial professor in the Santander X Entrepreneurship Educator's (SEE) Program by Santander and OXENTIA (Oxford University Global Innovation Consultancy) presenting a special program that she developed at the university focused on incentive entrepreneurship in young university students. Selected "2021 IMF Youth Fellow" by the International Monetary Fund.  Finalist in "Falling Walls Science Breakthroughs of the Year 2021" in the category of Future Learning. Finalist in the 4th edition of the "Inter-American Prize in Innovative Educational Models in Higher Education" (MEIN-2022 Award).  

 

As a Mentor in international NGOs with a base in the USA, focuses on incentives for women’s entrepreneurship.

 

As a researcher, she has published articles and book chapters in international index magazines, and currently, she is an associate editor in an International Journal that is indexed in SCOPUS and Web of Science. And also, a member of SNI CONAHCYT (The SNI recognition is granted through peer evaluation and consists of granting the appointment of a researcher, this distinction symbolizes the quality and prestige of scientific and technological contributions and innovations)

 

 

Información de la UDG

No Aplica

Departamento

DEPTO. DE MERCADOTECNIA Y NEGOCIOS INTERNACIONALES

Tipo de nombramiento

Profesor de asignatura B

Tipo de categoría

Temporal

Perfil de Investigación
LGAC Personal

 

Title

Year

Journal

Impact factor

Citations

DOI

Index

Gender Equality in Business

 

2022

 

International Journal of Strategic Decision Sciences (IJSDS)

 

0.08

 

 https://doi.org/10.4018/IJSDS.301548  

INSPEC

What determines the success of a women entrepreneur

 

2022

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility

2.2

1

https://doi.org/10.4018/IJSECSR.304898

Cabells, RePEc, Google scholar

Evolution of Entrepreneur Women From Traditional Companies to E-Business

2021

International Journal of Business Strategy and Automation

0.6

2

https://doi.org/10.4018/IJBSA.20210401.oa3

Google scholar

The Evolution of Women Entrepreneurs

2021

Journal of Technological Advancements

 

 

https://doi.org/10.4018/JTA.291516

Google scholar, The Nordic List

Development of Entrepreneurship in Universities

2021

International Journal of E-Entrepreneurship and Innovation

0.24

6

https://doi.org/10.4018/IJEEI.2021070103

SCOPUS. Q2, INSPEC, SJR

 Innovation Proposal in the E-Commerce of Exponential Handcrafted SMEs of Enterpreneur Women With the Interfaces of the Creative Economy

2021

International Journal of E-Entrepreneurship and Innovation

0.24

 

https://doi.org/10.4018/IJEEI.2021010104

SCOPUS. Q2, INSPEC, SJR

Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico

2020

International Journal of Online Marketing

1.1

3

https://doi.org/10.4018/IJOM.2020070103

SCOPUS, INSPEC, PsycINFO®, Web of Science Emerging Sources Citation Index (ESCI) 

Female Entrepreneurship in Business Artisanal SMEs: How Does Neuroeconomics Explain Women’s Decision-Making?

2020

Journal of Media Management and Entrepreneurship

 

1

https://doi.org/10.4018/JMME.2020070103

Google scholar

Decision Makers’ Mindsets in the Jewelry Capital of America

2019

Journal of Marketing and Sales Education

 

 

https://doi.org/10.4018/IJMSE.2019070103

Google scholar

Ventas al cliente final de la PYME comercial de la industria joyera en Guadalajara: Calidad en el servicio y Neuromarketing.

2016

Mercados y Negocios

 

18

https://doi.org/10.32870/myn.v1i33.4544

SCOPUS, Redalyc, latindex, Scielo, DOAJ, REDIB EBSO

 

Miembro

Estatus

Vigente

Nivel

Candidato

Área
Fecha de inicio

2023-01-01

Fecha de fin

2026-12-31

Disciplina

Subdisciplina

Especialidad

Proyectos

Aún no hay resultados.

Producción académica

Aún no hay resultados.